Rona Font
A handwritten font designed during the COVID-19 quarantine and distributed free to those whose donations are helping to lessen the spread and impact of the coronavirus.
Body Type
Our aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Body type, your body dictates the design. Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright. Users can then spread the love and help others to love and own their Body types, forging a community of confident individuals all dancing to their own rhythms in unison.
Allies for America
Founded September 2020, Allies for America is a voter registration initiative that targets the 13 million green card holders, legal permanent residents in the United States and inspires them to participate in American democracy to support efforts to educate, register and mobilize American citizens to vote.
Bruce Beach & Inkweell
Being an LA-based agency, it so important that we uncover hidden history in Los Angeles. We took a snapshot of Black history in beach communities throughout Los Angeles.
ABC Stay Home with Me
ABC Stay Home with Me is a children’s alphabet book about the pandemic. We worked with 13 Canadian illustrators who each illustrated one spread. Each letter represents a different element of our new reality in a light-hearted, fun-to-read way. Each page has its own style, and one of the illustrators defined the color palette for the rest to follow to provide cohesion. The illustrators volunteered their time and skills, and all proceeds went to an organization called The Home Front which supports frontline healthcare workers. So far we have donated over $10,000. Zoe Share and I knew each other from the Toronto agency community, and at the start of the pandemic, we were both volunteering for The Home Front.
Every Waking Hour
Between 2009 and 2017, rates of depression among kids ages 14 to 17 increased by more than 60% and in 2017 more than one in eight Americans ages 12 to 25 experienced a major depressive episode, a study found.
