Going into the spring of my junior year, I knew I wanted to be in advertising, but I also knew that my portfolio didn’t stack up to a lot of the ad school grads who were applying. The agency I applied to asked its applicants to record their elevator pitch. And I knew that if I were to make something expected, I wouldn’t stand a chance.
So I got to work and in two weeks’ time with the help of a couple friends, Elevator Pitch was born. Since then, I’ve used this as my cover letter because I feel like my introduction to an agency should be as nontraditional as I am.
