Breast cancer it’s the fifth most deadly in the world. But there is a lack of information about it. And that’s the reason that a lot of people aren’t doing their self-exam, that’s the first step to identify the disease.
So we decided to use something that always made us change our behaviors to help spread information about it.
How? Using the most studied and examined masterpieces in the world to teach more than art history. Because, although museums had always told us not to touch their arts, these same arts can help us tell about something that should be touched: our breasts.
After all, if life must imitate art, that at least we imitate the right art.
