I’m an advertising failure, and that’s what drives me. I haven’t won any awards. My campaigns haven’t broken the cultural zeitgeist and it befuddles me when people say they look up to me.
However, the reality is that even though I’m looking up towards giants and comparing myself. There are other people out there who look up and see me.
Your portfolio could be working against you if you aren’t paying attention to your analytics. That’s why I took a dive into mine and came up with 5 things I found which could help as you develop/redevelop your book.
Tomorrow is an anniversary I am not looking forward to. A year ago, after getting home from work, my phone started ringing. It was a call from our CCO. I knew what was about to happen: I was getting laid off.
Originally published on LinkedIn in August, 2020. Quick tip to junior creatives that I wish I’d been told in ad school: read about random shit… like constantly. Your value as a creative is how many new ideas you can bring to the table at any given moment. The more you read about and/or experience different ideas/viewpoints/perspectives the more likely you are to think of something new and exciting. If creativity is taking two or more things that exist and finding a new and interesting way to connect them, the more input you have the more output options you’ll have. It’s pretty simple. Personally, I love reading about current events and tech. The two usually pair together well since you can figure out how to connect different tech innovations with things that are going on in the world. Combine that with a product in a way that makes sense and you’ve
Originally published on LinkedIn on July 21, 2020. Congratulations, you’ve been laid off! If it’s any consolation, please know that your previous employer will better be able to fiscally withstand the current economic climate without you. Remember, it wasn’t personal—it’s just business. Yeah, OK. About 13 months ago, I walked into my office after my first and only trip to an Orange Theory. As I got situated at my desk, finally feeling like I wasn’t about to die, my creative director, who was based in another city, unexpectedly walked through the front door. “Am I getting fired?” I quipped. It was my go-to joke whenever a boss wants to talk. “Uh, let’s go talk,” he responded. Well… there’s that. What took place next was more or less what you read in the opening of this diatribe. We lost a client, the agency is being reorganized. Your position is being eliminated.
