The viral hit “Rich Men North of Richmond” succeeds at conveying a collective dissatisfaction about how our country runs, but right now, we need action – not apathy – to instigate real change in the U.S. political system.

Governor Youngkin’s appearance in a “Virginia is for Lovers” ad demonstrates the fine line between the power of persuasion and the art of deception. Is the video a feel-good piece promoting Virginia Tourism? Or did a politician leverage my beloved state’s brand for his own personal agenda?

Our country touts a brand promise of freedom, but are we truly free when we live in a world where people are regularly shot and killed? The majority of Americans want gun control. If our elected officials keep ignoring what’s important to us, perhaps brands can make them listen.