“Scenario: you’re seeking your first internship.
Reality: the job demands experience in the field.
Hold on. Did I just read ‘experience’?”
Well, we all know agencies want creatives with a proven track record.
Building a portfolio showcasing exceptional work is crucial to stand out and be chosen by a top-notch agency.
However, the challenge arises when trying to showcase impressive projects for prominent clients without prior professional experience.
This is where “spec work” comes into play.
It’s a fictional work you can add to your portfolio. Besides helping you land a job, it also provides an opportunity for you to showcase your skills, the tools you master, and the potential of your creativity and involvement with a project.
Think like a creative director:
if this creative came up with an idea on their own and without a budget, imagine what they can do with the brands we have at the agency?
Quite a calling card, huh?”
– L&K
